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- BUSINESS, Page 70MEDIAA $1 Billion Pacific Alliance
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- Time Warner joins forces with Japan's Toshiba and C. Itoh in an
- ocean-spanning film and TV venture
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- In a deal that has been long anticipated, Time Warner Inc.
- last week wrapped up a partnership with electronics maker Toshiba
- and trading company C. Itoh. For $1 billion, the Manhattan-based
- media giant, parent company of TIME, agreed to sell the two
- firms a combined 12 1/2% stake in its movie, cable TV and Home
- Box Office operations.
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- The new venture, to be called Time Warner Entertainment,
- will take on $7 billion of Time Warner's $8.8 billion debt,
- which had been a concern to investors. Time Warner's book,
- magazine and music divisions will shoulder the remaining $1.8
- billion, after it is reduced by some or all of the proceeds from
- the deal. In a related transaction, Time Warner plans to
- acquire the 18% of its cable-TV subsidiary American Television
- and Communications that it does not already own in exchange for
- preferred stock that will be worth $75 a share in three years.
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- While the immediate benefits of the alliance are
- financial, Time Warner executives have their eyes on improved
- access to Japanese markets and new technologies. "It's strictly
- strategic," chairman Steven Ross said of the deal. "The
- financial side comes along with it." Time Warner expects its new
- partners to help it quadruple the approximately $175 million in
- annual film and TV revenues that the company now earns in Japan.
- "This is a market-busting-open opportunity," said N.J. Nicholas,
- co-chief executive of Time Warner. The venture will also give
- Time Warner direct access to cutting-edge technologies like
- interactive television, which Toshiba and other companies are
- developing. "At a minimum, we'll simply be a lot more
- knowledgeable," Nicholas said.
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- The Japanese anticipate major benefits too. C. Itoh, which
- initiated the joint-venture talks last year, plans to expand its
- cable-TV operations in Japan by drawing heavily on Time Warner's
- expertise. As the world's largest trading company, C. Itoh
- (sales: $151 billion) already manages cable firms, runs sports
- and music channels and owns a 40% stake in two communications
- satellites. But that still leaves it plenty of room to grow in
- Japan, where only 18% of the households are wired for cable --
- most of them in rural areas with poor regular-TV reception.
- "Cable is going to be a big business here, but it will develop
- slowly," says Mitsuhiro Kitabatake, a top C. Itoh corporate
- planner.
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- Cable also fascinates Toshiba (sales: $35 billion), which
- C. Itoh brought into the deal. Toshiba executives warmed to the
- venture after touring an advanced 150-channel system that Time
- Warner is building in New York City.
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- Wall Street generally applauded the agreement, which
- follows a controversial Time Warner stock rights offering last
- summer in which the company raised a record $2.6 billion to pare
- down its debt. Buoyed by the new alliance, the price of Time
- Warner stock surged 5 5/8 a share last week to close at 90 3/8.
- "A lot of people had been fretting over Time Warner's balance
- sheet," said John Reidy, who follows the media industry for
- Smith Barney. "This helps get the debt monkey off Time Warner's
- back."
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- Having concluded the Toshiba-C. Itoh deal, Time Warner is
- now expected to look in the other direction -- Europe -- to
- form new strategic alliances. "And that," vows Ross, "is
- exactly what's going to happen." The company could sell an
- additional 7 1/2% stake in Time Warner Entertainment and still
- retain an 80% interest -- the minimum level of ownership that
- would permit it to deduct any losses from the partnership from
- Time Warner's own taxes.
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- By John Greenwald.
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- With reporting by Barry Hillenbrand/Tokyo
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